I design experiences
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It's not a spectator sport

I work globally with start-ups, & international organisations
With practitioner level to C-Suite stake holders.
Tactical & strategic
Hands on when required.

Things I do

& some things I do not do.


Research. Planning & running workshops. Ethnographic, contextual, heuristics and longitudinal studies.

Requirements & Design

Transitioning from sketches to static & interactive wireframes & prototypes, which are validated & iterated.

Requirements validation

Validation of research at every touch point, technically & operationally for efficient communication and prioritisation.


A-B & Multi variant testing to enhance post release metrics.
Omni channel surveys and verbatim capture.

Coding & development

I have a strong appreciation for waterfall & agile methodologies, scrum & Lean but I DO NOT code.

Holistic approach

Where appropriate, I always look to
design for ecosystems, not just devices.

People & teams

I have built teams and functions from scratch, perm and contract.
Managing operational & pastoral.

Operational Culture

I create working cultures where people want to be.
Spaces that enable confident expression & shared thinking.

Things I've done

  • Creative, passionate and an experienced leader with a great eye for detail.
    A coaching mindset for his team and a superb person to work with.
    Joel leverages his broad experience alongside strong technical skills to deliver creative solutions that bring real value for users
    Craig Pask
    Senior Product Director - S&P GLobal Platts
  • Joel provides a thoughtful honest opinion
    A UX professional who can unravel the most complicated of issues and present a solution
    Kevin Turner
    Head of Global Digital Messaging Operations HSBC
  • I worked closely with Joel as he created and drove new UI/UX standards for our large and disparate organization. He is a very talented UI/UX practitioner and was able to promulgate his vision deftly. He has the skills to work with and steer large groups without drama or conflict and was an appreciated and well liked subject matter expert. Joel would server any organization well looking to add to it's UI/UX leadership capabilities.
    David Kerr
    VP of Engineering S&P Global Platts
  • He lives and breathes this stuff, there isn’t a single element of UX that he doesn’t know and doesn’t love.
    Has the kind of psychological and empathic understanding of his users that just can’t be taught. a natural leader, a gifted mentor and because of his experience a strategist that is beyond measure.
    He’s also one of the most personable and instantly disarming men I’ve ever had the distinct pleasure of working with.
    Bob Powell
    Senior UX Designer
  • An unrivalled level of expertise and experience.
    His knowledge is incredible.
    Always promoting best in class in whatever he is involved in.
    Joel brought in a huge amount of dynamism to the department, changing the culture of the workplace significantly. Where he saw issues and talent gaps within his team he openly made it a priority to fill those gaps with training and recruitment.
    Extremely easy to get on with both in and out of the workplace, he's a true asset to any organisation
    Jonathan Chang
    Financial Digital Consultant at Capco
  • Working with Joel, I’ve been fortunate to have the support of one of the strongest UX’ers I’ve encountered.
    His breadth of experience as a User Experience practitioner enables him to articulate and demystify the UX proposition for stakeholders, translating what can be perceived as arcane theory into a common-sense strategy that delivers lasting real-world business value.
    Joel is a highly effective advocate and mentor, and his background in delivering digital transformation has been crucial to my own development.
    Steve Hyke
    Senior UX Designer at SKY
  • In my role as a UI developer on a project for a major media organisation, I worked briefly with Joel as a UX designer to gain some insights into the quality of an existing UI wireframing design and re-express it more effectively. His experience and thoroughness in approaching the problem from a user-focused perspective, as well as his rigor and ability to understand the tight deadlines at play were very useful in enabling me to improve the user experience without spending too much time on "theory". He made practical and useful suggestions to improve the quality of the design, and I would work with him again without hesitation..
    Andrew Ferrier
    Worldwide Bluemix Solution Architect, Bluemix Garage at IBM
  • I worked with Joel at Hogarth Worldwide. Joel's work is truly inspiring and his concepts around best UX deployments are ground breaking and they work. He listens to the challenges which the user is experiencing and applies the right solutions to the issues. I would recommend and work with Joel again.
    Andrew Lewis
    Digital content strategist, digital transformation and web content development professional
  • Highly efficient, very creative, extremely capable. Joel is a recognized leader within the UX world and a truly talented team manager. Joel is a naturally gifted talent capable of delivering the added value that any business needs to have in order to compete globally.
    Vito Turitto - 'MR.Volatility'
    Quantitive Analysis Manager S&P Global Platts
  • Joel is a real pleasure to work with. His speed and expertise at developing prototypes ensures that the user experience and architecture are always clearly and quickly understood by both clients and colleagues. Not only a calming influence to have on any tight deliverable but a really nice guy too
    Dave Rivers
    GLobal creative digital director HSBC

Who I've worked with

Multiple sectors, geographies and scale of organisation.
Client & agency side.